REGUSH is the nickname my mother gave me as a child. Today, it carries the values she passed on to me: elegance, strength, and a quiet sense of confidence.
Those early influences continue to shape the way I see fashion still to this day.
After graduating in Fashion Business from the professional art school “Istituto Marangoni” based in Milan and completing an intensive year of practical studies in Fashion Design, I decided to create something that felt honest and personal.
Founded in Albania and shaped by a European perspective, REGUSH is built around simple, intentional design. Each piece is designed with a focus on quality, functionality, character and a conscious relationship with the materials —clothes that become part of the person wearing them rather than defining them.
REGUSH is for those who don’t need to speak loudly to be seen—who understand that true style lies in the details, and in the feeling of wearing something that is truly your own.
Inside our studio is a team of skilled women artisans working alongside the designer to bring each creation to life. Every piece is thoughtfully crafted with precision, care, and intention, reflecting our commitment to responsible production, fair working practices, and respect for the materials we use.
The REGUSH production studio is located in the heart of Durrës, along the historic Bulevardi Epidamn—a place where the city’s energy, history, and contemporary life converge.
Rooted in this ancient coastal city, once a significant Roman port, REGUSH draws inspiration from the layers of culture, architecture, and light that shape Durrës.
With a boutique on the same boulevard, REGUSH is creating a physical space dedicated to Albanian creativity, craftsmanship, and contemporary fashion.
Beyond fashion, the brand aims to contribute to the local cultural and creative life of Durrës, supporting the people, skills, and artistic spirit that make the city unique—and bringing its perspective to a wider world.