REGUSH - THE BEGINNING
REGUSH is the nickname my mother gave me as a child and now, it carries the values she passed on to me: elegance, strength, and a quiet sense of confidence. These early influences shaped how I see fashion today.
After graduating in Fashion Business from Istituto Marangoni in Milan and undertaking one year intensive practical studies in Fashion Design, I wanted to create something honest. Regush is built on simple, intentional design. Each piece is made to feel personal, with a focus on quality, wearability, and character.
Regush is for those who don’t need to speak loudly to be seen—who understand that true style is in the details, and in the way something feels when it’s truly your own.
REGANA HOXHA
Founder & Designer
Our Studio
The REGUSH production studio is located in the heart of Durrës, along the historic main road, Bulevardi Epidamn, a place where the city’s energy, history, and modern life converge.
Rooted in this ancient coastal city, once a key Roman port, REGUSH finds inspiration in the layers of culture, architecture, and light that define this city..
Each collection reflects a dialogue between heritage and modernity, blending refined craftsmanship with contemporary design. Inside the studio, skilled artisans bring these ideas to life.
With a boutique opening expected for January 2026 on the same boulevard, REGUSH aims to create a physical space that celebrates Albanian creativity and craftsmanship.
Beyond fashion, the brand seeks to contribute to the local art scene and social fabric of Durrës showcasing the city’s creative spirit to the world.
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